Hiring a professional social media manager to manage your various business social media accounts may seem like an unnecessary expense at first glance. However, it is an option you should thoroughly consider. In the modern technological climate, social media is a near constant presence in most people’s lives.
Some may consider this phenomenon exclusive to the younger generation, but some sites, like Facebook, are frequented by all age demographics. Hiring a social media manager will make sure that you are putting your best foot forward on each potential customer’s accounts.
Management Results Can Be Worth the Cost
Though most business owners know that social media is an important part of their marketing, it is easy to think of it as something simple that you can do yourself. Sure, making a Facebook post every occasionally is probably something a member of your team could take on, but this does not constitute a social media manager.
A true social media manager will have experience reaching different audiences, and know how with various social media platforms. Generally, one account is not enough in today’s market. To really get the word out, you have to be posting the right kind of eye catching stuff on Facebook, Twitter, Instagram, sometimes even Pinterest, and many other platforms. The more accounts you have, the more people you reach, the more customers you get, but managing them becomes a full time job.
Your social media manager can also help you decide which platforms you want to use and what you want to post. Maybe your product is great for Facebook users, but Tinder is not your target audience. Or, maybe you want different strategies for the different mediums. Your social media manager will advise you on all of this and make it happen.
A Social Media Manager For Competitive Markets
Chances are if you are a business owner, you are dealing with competition from other sellers. Hiring a social media manager, especially a good one, in this context, will give you a leg up on your competitors. You want to make sure you hire someone with training and preferably some prior experience, so that they know how to really reach an audience, and may possibly want to hire someone who is also passionate toward your niche.
The purpose of social media is not just to accrue followers, but to engage them with your business and your product toward Improving Your Online Presence.